Document Details

Document Type : Article In Conference 
Document Title :
MARKET ANALYSIS FOR ESTABLISHING A FACTORY IN SAUDI ARABIA - A CASE STUDY
تحليل السوق المتوقع لإنشاء مصنع في المملكة العربية السعودية
 
Subject : planning and technology transfer 3 
Document Language : Arabic 
Abstract : With the discovery of oil, the Kingdom of Saudi Arabia launched a development program which is perhaps unparalleled in history. Starting from a totally import based society, the Kingdom's planners envisaged developing their own technical base by establishing a variety of industries. This required development of feasibility studies incorporating market, technical, and financial analysis. This paper reports the first pan of such a study undertaken locally. It pertains to the market analysis for establishing a snack foods factory in the Kingdom . The paper discusses factors such as. size, segments, growth, competition, etc. It also presents results of a market survey which is the basis for marketing strategies regarding products, pricing, advertising and promotion, distribution network, etc. Finally the study confirms that the project is feasible in this respect 
Conference Name : FOURTH SAUDI ENGINEERING CONFERENCE 
Duration : From : 12جمادى الاخر AH - To : 15جمادى الاخر AH
From : 5نوفمبر AD - To : 8نوفمبر AD 
Publishing Year : 1416 AH
1995 AD 
Number Of Pages : 6 
Article Type : Article 
Added Date : Tuesday, February 3, 2009 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
فرحات علي برنيBurney, N/A N/AInvestigator  
محمد الصادق الجفريAl-Jiffry, N/A N/AInvestigator  
فهد حسن عقرانAgran, N/A N/AResearcher  

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