|
Document Type |
: |
Article In Conference |
|
Document Title |
: |
Marketing Factors which Hinder Small Businesses in Saudi Arabia العوائق التسويقية للمنشآت الصغيرة بالمملكة العربية السعودية |
|
Subject |
: |
humanities, econmics and educational sciences |
|
Document Language |
: |
Arabic |
|
Abstract |
: |
Small business plays an important economic role in both small and large
nations contributing to nearly 50% of its GNP. Nearly 50% of all new job
opportunities can be linked directly to the existence of small business. For example,
approximately 60% of all new jobs in Canada are attributed to small business. On the
0ther hand, in the case of Saudi Arabia, the small business sector has not witnessed
.:uch success although great importance was given to it during the fifth and sixth
growth plan. The comparatively unsuccessful nature of this vital sector can be traced
to thf lack of serious attention given to it by businesses. Many studies have revealed
a lack of attention in the financial, organizational, G.I.~ more specifically marketing
areas, this contributed to the failure of this sector.
In the research, we concentrated on determining the marketing factors, which
.hindered the success of this sector, and the important benefits it entailed in Saudi
Arabia.
A study by way of inferential, descriptive field survey of Saudi small businesses
(approx. 210) have been undertaken represented by Jeddah, Riyadh and Dammam
including workshops, small factories, construction, services and transportation
sectors. |
|
Conference Name |
: |
the second annual meeting for scientific research |
|
Duration |
: |
From : 27 محرم AH - To : 28 محرم AH
From : 30 مارس AD - To : 31 مارس AD |
|
Publishing Year |
: |
1424 AH
2003 AD |
|
Number Of Pages |
: |
11 |
|
Article Type |
: |
Article |
|
Added Date |
: |
Tuesday, January 13, 2009 |
|
Researchers
| طارق محمد خزندار | Khazandar, N/A N/A | Researcher | | |
|